Working with the Boys & Girls Club of Arizona, I created a brand identity for the club’s Athletics league. This program aims to provide affordable sports programs for children around Arizona. Along with the brand identity, I also designed collateral for the brand, including marketing for the program’s 2024 Basketball League.
Since July of 2022 I have been the graphic designer for Racing Green Group, a luxury Real Estate Company. I have created logo animations, subbrand logos and collateral, layouts for Homes & Land of Malibu Magazine, various brochures, brand guides, and more for the company.
The whodunit genre has a long history through many forms of media. The genre allows the viewer to test their wits against the author. By solving a murder in a whimsical world, it allows the viewer to feel as though they are working towards something with a moral purpose without being weighted down with the tragedy of death.
I created The Gallery Affair: A Whodunit Mystery as my thesis project for my Bachelor of Fine Arts degree in Graphic Design at Indiana University in Spring of 2020. The project was originally a one-week, interactive installation in the Grunwald Gallery of Art in Bloomington. The exhibit would have featured a detective guidebook along with various props for viewers to examine closely to find clues. When that exhibit was no longer possible due to the onset of COVID-19, I created a website featuring much of the same content in hopes that an audience would still be able to experience the mystery and comtemplate the whodunit genre as a whole.
This story, filled with tropes and unrealistic names and situations, takes away the complications of an actual murder story, allowing the viewer to focus on the game of solving a mystery, which was often the intent of whodunit stories like those written by Agatha Christie.
I chose to tell this story through the use of props because the small details in these everyday objects often hold the key to the mystery in whodunit stories. Props and small details are key to world-building which allow these characters to feel as though they exist in an actual world. While the viewer no longer has the ability to view these props in person, examining their details in pictures still gives insight into how these objects could relate to the case and the world as a whole. This exhibit exemplifies both the creative wit and unifying tropes of the whodunit genre, an ever-evolving game between author and viewer.
These images are a few of the elements that make up The Gallery Affair. To read the story, see the props, examine all of the evidence, and solve the crime, please visit thegalleryaffair.com
This project, Any Way the Wind Blows from the musical Hadestown, focuses on short-form story-telling, similar to the motion pieces seen on Spotify. I created a short motion piece for the song, designed packaging alluding to an LP album packing that could house a phone as the song played, and created a digital booklet, a modern take on Liner Notes.
In Fall 2019, I, aldong with codesigners Erika Armstrong, Sophie Chryssovergis, and Lauren Gronek, worked Greene County Indiana along with Indiana University’s Center for Rural Engagement to design a unifies brand for the southern Indiana county.
We focused mainly on a logo, a set of icons representing a few popular tourist attractions, and informational kiosks for those locations. We focused on creating a brand that was easily expandable, true to the county’s rural and rustic aesthetic, and could be easily used by non-designers in the county’s future. Our design was chosen out of three groups for the county’s rebrand.
After visitng the county multiple times and speaking to members of the goverment we determined that our branding suite needed to represent a tone of voice and visual language that reflects engagement, nostalgia, and unity. We accomplished these goals by creating a modern and visually pleasing set of icons and kiosks that attracts vistors, utilizing a nostalgic rural aestheticthat reflects the charming and inviting locations in the county, and using imagery to pull the widespread and geographically diverse county together in one unifying suite.
For this project, I worked with two other designers to rebrand the combine (farm machinery pronunciation). We developed a logo, color scheme, typography hierarchy, unique picture treatment, environmental designs for the venue (including a vinyl floor plan for guests), and print materials. My group competed against three other design groups and was chosen as the winning brand for the 2019 event.
Throughout the 2018-19 Indiana University Basketball Season, I created spirit pages that were inserted into the daily newspaper and as well as given out to the student section at the games.
LiveInBtown is a housing website created by the Indiana Daily Student. I, along with my colleague Cassia Chryssovergis, have created a complete campaign with posters, social media promotion, print and web ads, and stickers.
In the Fall of 2019, I, along with the rest of the Indiana University Graphic Design BFA seminar, worked with the City of Bloomington Indiana to create a sub-brand for the city. The objective of this sub-brand is to give young people in Bloomington, most commonly IU students, pride in the city. The city wanted this demographic to have branding and merchandise that would allow them to represent/have pride in the City of Bloomington the same way they represent and utilize Indiana Univeristy branding through merch. The ultimate goal is then for these students to either feel more tied to the city after graduation, possibly leading to more people staying in Bloomington. By having pride in the city (not just the school) alumni could essentially market the city through the merch/brand as they travel the world.
My job was to use elements from the existing brand (colors/typefaces/the quilt-referencing snowflake icon) to create a cool set of marketing and merchandise for the City of Bloomington
Since I was the target audience for this project, I really felt like I had the chance to just have some fun with branding. I created logos and merchandise that I would want to wear and that I thought would look interesting. I was able to take what I liked about the city and the city’s branding to create options for a subbrand that would make me proud to represent in Bloomington.
This is the marketing campaign I produced for the Indiana Daily Student Facebook messenger bot. This project included advertisements for social media, clickable website ads, and print ads.
The goal of the project was to inform the public about what a messenger is and why they would want to use it. The client also wanted individuality and personalization to be featured in this campaign.
These designs were created for Indiana University’s College of Arts and Science. Each Fall, the College hosts a “Themester” in whicha set of courses and events explore a specific subject. The theme of the Fall 2019 semester was Remebering and Forgetting. This poster design and motion piece was chosen by the College and used throughout the semester to promote various events and courses.
When beginning this project I spoke with a few professors who would be teaching courses during this Themester. What struck me most about this discussion was the idea of how are memories are formed both individually and collectively, and why it’s important to question how and why these memories were made. Memories make up the core of who we are and what we think of ourselves. Because of this, I decided to work with the idea of asking the viewer of these posters questions that make them think about different aspect of their memory. Why do we remember? Who do you idolize? What should you forget? I found these questions intriguing and I felt that anyone else who felt the same would be interested in Themester content.
Further, I used the base CMYK colors to add to the idea that memories and the questions I’m asking are the building blocks of who we are, just as Cyan, Magenta, and Yellow are the building blocks of color.
This type specimen book details the geometry, history, and usage of the typeface Minister. Along with this information, Minister is utilized to describe the Seven Deadly Sins.
I chose to study Minister both because it is an interesting typeface and also because the clergy-based name provided wonderful pun-based inspiration. I focused on sins because they are the opposite of ministry. The Seven Deadly Sins in particular are concise and visually interesting. The illustrations are reproductions of Pieter Bruegel the Elder’s seven deadly sins engravings.
The IDS facebook messenger bot marketing campaign was reimagined for social media, specifically instagram. I, along with Audrey Roth, organized a photo shoot and designed these images.
These characters were first Imagined by Mercer T. Suppiger, my fellow graphic design at the Indiana Daily Student. He came up with the idea of a cartoon newspaper and cell phone, representing two places to get your news from the IDS. After Mercer graduated, I took over the project and expanded the set to over 15 characters, with new characters being added as new themes arise. These designs have been used on stickers, in posters, in gifs, and in other print and digital forms, all as a fun way to promote the diversity of the IDS.
I created this gig poster for a fictional Hozier concert to be played in Columbus, Ohio. The idea came from the Hozier song "In a Week." This song examines mortality as it discusses decomposition and repeats "when they find us in a week" all while sung in a folksy and calm tone, which I mimiced in the illustrative tone and color palette I chose in this piece.
Mystery Pizza is a card game that I imagined, planned, and produced. I wrote the rules, made the cards, and constructed the box of this family card game that is somewhat similar to clue. In this game 3–6 players are secretly assigned the role of either Pizza Lover, who aims to create and win a free pizza, or Pizza Hater, who wants to sabatoge the pizza lovers without getting caught.
Through a semester-long project during the Fall of 2018, I created designs for the Media School's reimagination of the Twilight Zone. As a group we wrote, produced and distributed three episodes of Rod Serling's Twilight Zone. Among many jobs, I was the team's graphic designer. I created marketing materials including the logo, posters for a casting call and a live studio audience, as well as a crew t-shirt.
As the designer for Indiana University's 21st Century Twilight Zone, I designed a guidebook that detailed our progress through the semester along with interviews, artist statements, and essays on the project. Here are some selected spreads.
This freelance project is a marketing campaign for a motivational speaking event. I worked with the event planner to create a logo and digital marketing for the event and its speakers.
Hutton, Hudson & Holland Arts, or HHart, is a program at Indiana University that showcases various forms of art within the honors programs of Indiana University. As Marketing Strategist for the organization, I run helped run the program's social media and advertise of its yearly "Celebration of the Arts". This includes recruiting artists, finding volunteers, and inviting spectators. Here are the posters I designed for 2018's event.
As a graphic designer for Indiana University's student-led newspaper, The Indiana Daily Student, I helped with the complete redesign of the "marketplace" portion of idsnews.com, the website of the Indiana Daily Student. We designed both a desktop and mobile site in as a team of 8 designers. Here are some select pages from the site.